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By Carl Malamud on FlickrThose glow reviews you escort on Amazon River.com aren't all they're kooky up to be, according to a analyze performed final stage year.

Tech enterpriser Filip Kesler and Cornell prof Trevor Pinch, plant that More than 80 per centum of the reviews on the land site were irrefutable altogether because 85 pct of prolific reviewers encounter free farce to followup. (Hey, everyone loves a freebee.)
"Amazon's top reviewers do receive some sort of direct material reward, however small, for their endeavors," wrote the authors.
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